Milan, November 2025. Motobatt took part in a record-breaking edition of EICMA, the world’s leading international motorcycle exhibition, which brought together more than 600,000 visitors, 730 exhibitors and over 2,000 brands from 50 countries. In this global setting, the company took a decisive step in its European strategy, strengthening its presence across the continent and showcasing its most advanced technological innovations.

A booth that reflects Motobatt’s identity: product, sponsorship and industrial capability

With a 70 m² booth, Motobatt structured its presence at EICMA around three core pillars that define the brand:

1. Product – Innovation, patented technology and real performance

Motobatt presented its complete range of premium solutions, built around unique technologies that truly set the brand apart:

• Quadflex – Motobatt’s flagship battery, known for its patented four-terminal design, which provides increased capacity, flexibility and durability. A benchmark solution for thousands of motorcycle models.

• Hybrid – An innovative proposal that combines different technologies to deliver stability, power and superior lifespan across a wide variety of riding conditions.

• MFLEX+ (2025 New Release) – The highlight of the booth. This new generation of modular, patented lithium batteries, featuring the MFX2.5 and MFX5.0 models, introduces a unique click-together system that allows users to build customised configurations. Its ultra-compact form factor, optimised weight and advanced electronic management system make MFLEX+ one of the most versatile and advanced battery solutions on the market.

With these technologies, Motobatt reinforces its leadership in innovation and its commitment to real-world performance for both street and high-demand applications.

 

2. Sponsorship – Commitment to competition and rider development

Motobatt’s strong connection to the motorcycling world was showcased through its ongoing sponsorships, once again highlighting its involvement at the highest levels of competition:

• KTM Ajo – One of the most successful teams in modern MotoGP™ competition, competing in both Moto2 and Moto3. Known for developing world-class talent and securing multiple world championships, KTM Ajo represents the highest level of precision, performance and racing excellence—values fully aligned with Motobatt’s technological philosophy.

• Jonny Walker – A global icon of hard enduro, with victories in the most demanding events on the planet, such as Erzbergrodeo, Red Bull Romaniacs and Red Bull 111 Megawatt. His riding style and competitive spirit make him a perfect ambassador for Motobatt’s focus on power, durability and reliability in extreme conditions.

• Young Motion – A performance and talent-development project dedicated to nurturing young riders and helping them progress through the sport. Motobatt’s support reflects its commitment not only to top-level competition but also to the future generation of motorcycling professionals.

• Kirian Mirabet – A standout addition for 2025, Kirian is a prominent Spanish rider known for his presence in enduro, off-road challenges and high-impact digital content. His dynamic riding style and strong community following reinforce Motobatt’s visibility and influence within the Spanish and European racing scene.

These partnerships reflect Motobatt’s DNA: performance, reliability and continuous evolution.

 

3. Factory – Industrial capacity and full control of the process

Motobatt operates with five fully-owned factories, allowing the company to control every stage of battery development and production.
This industrial capability ensures:

• Constant innovation without relying on third parties.

• Consistent quality and performance standards.

• High stock availability.

• Fast response times and adaptability to market demands.

This integrated approach is one of the foundations of Motobatt’s global growth.

Introducing the European subsidiary: a major milestone in the company’s expansion

One of the most significant achievements for Motobatt at EICMA 2025 was the introduction of its new European subsidiary, equipped with its own offices and warehouse in Mataró (Spain).
Until now, the company had no direct presence in Europe, making this strategic move a turning point in its international development.

The new structure enables:

• Improved service and closer support for European distributors.

• Greater logistical efficiency and immediate product availability.

• More specialised technical assistance.

• Stronger growth potential in one of the most important markets for the brand.

Celebrating its first successful year of operations, the European subsidiary marks a solid foundation for Motobatt’s continued expansion.

Activity at the booth and strong international presence

Throughout the show, Motobatt carried out several activities, including an official presentation within the EICMA programme, where the company’s expansion strategy and latest technological innovations were introduced.
The booth welcomed a constant flow of distributors, professionals and international media, in line with EICMA’s record figures: more than 43,000 industry operators from 167 countries during the professional days.

The event served as an ideal platform to strengthen relationships, open new business opportunities and reinforce Motobatt’s position in the European market.

Objective achieved: strengthening Motobatt’s European expansion

Motobatt’s participation in EICMA 2025 fully achieved its main objective: accelerating and consolidating the brand’s European expansion.
With a dedicated structure in Spain, a product line built on patented technology, and a clear focus on innovation, Motobatt positions itself as one of the most promising and dynamic players in the Powersports battery sector.

Looking ahead to 2026, the company remains committed to:
leading battery technology, delivering the best service to its customers and strengthening its position as a premium benchmark in the European market.